I am a content specialist with more than 15 years’ experience, including within the marketing communications team for a global corporate group and a national media owner. I have held several senior commercial, editorial and content roles, including Head of Content for a fast-growing FTSE-250, Editorial Director of an in-house creative agency and Deputy Editor of a national title. My expertise in producing content to support brand positioning and drive engagement with defined audiences across multiple platforms has been invaluable, with my creative ideas securing media partnerships valued in excess of £1m with blue-chip clients. I have also managed an annual content marketing budget in excess of £1.2m, launched a global digital magazine, localised for websites in more than 80 countries, and led original research projects to develop authoritative thought-leadership papers.
Head of Content at Regus (Oct 2015 - Apr 2015): • Launching Re:Think, the global Regus digital magazine in multiple languages • Defining and activating the global content marketing strategy for a fast-growing FTSE-250 to support brand positioning and drive engagement with defined audiences across the globe • Launching and editing Re:Think, a digital magazine, translated and localised into 10 target languages and websites for more than 80 countries, to drive loyalty and new customer enquiries • Managing an annual content budget of £1.2m to commission articles, infographics and videos • Negotiating seven-figure contracts with content agencies and suppliers • Conducting ground-breaking global industry research for in-depth thought-leadership papers • Defining profiles for audience segments and writing TOV guidelines
Deputy Editor of i (also Acting Editor of i and Assistant Editor) Key achievements: • Editing i and writing the Editor’s Letter • Commissioning content and reacting to late-breaking stories under deadline pressures • Driving digital traffic and social media interest • Identifying opportunities to develop the paper and raise circulation • Liaising with key departments to ensure all editorial and commercial interests are met • Managing operations within a team in excess of 30 editorial and production staff
Titles: Evening Standard, standard.co.uk, The Independent and Independent on Sunday, independent.co.uk, i, i100 and London Live) Key achievements: • Leading the ideation, strategy and production of engaging commercial solutions for brands, enhancing the reputation of ESI Media as a key future-facing content provider • Pitching for and securing media partnerships to drive revenue growth across digital, social and print platforms, working closely with the Partnership teams to create innovative content solutions • Proactively identifying opportunities and providing vision for commercial projects • Project managing successful creative branded content campaigns for clients, including: - Virgin Media: 0.5 million page views on a bespoke branded content channel in the first month of partnership. Ongoing weekly series of articles. Value: £1m+ - First Direct: More than 130,000 unique users and 200,000 page impressions over a series of 15 native content articles - launch partner of i100.co.uk. Value: £250k+ - Sky Atlantic: Game of Thrones “watch-a-long” series with more than 30 branded content articles running over four weeks prior to the launch of season five. Value: £350k+ - TfL: Bespoke digital cyc¬ling channel with more than 60 branded content articles and weekly series of bike routes Value: £300k • Creating and activating responsive multi-media branded content around key client pillars and editorial calendar events, ensuring that all channels are clearly articulated and monetised • Leveraging my editorial experience and expertise to influence stakeholders and maximise relationships with clients while retaining the integrity of existing content platforms
As Night Editor (January 2007 – September 2009); Senior page editor (October 2003 – December 2006) • Overall responsibility for later editions of The Independent, including the final edition • Liaising with departmental heads to ensure a seamless transition between editions • Making editorial decisions and managing story reshuffles and redesigns for later editions of the paper, including changing the front page and lead story as required • Writing cogent furniture, appropriate to the style and section an article is situated in • Commissioning articles from correspondents and commentators worldwide • Designing and sub-editing personal finance, business, news and sports sections • Phasing out the broadsheet edition