About me
I am a content specialist with more than 15 years’ experience, including within the marketing communications team for a global corporate group and a national media owner. I have held several senior commercial, editorial and content roles, including Head of Content for a fast-growing FTSE-250, Editorial Director of an in-house creative agency and Deputy Editor of a national title. My expertise in producing content to support brand positioning and drive engagement with defined audiences across multiple platforms has been invaluable, with my creative ideas securing media partnerships valued in excess of £1m with blue-chip clients. I have also managed an annual content marketing budget in excess of £1.2m, launched a global digital magazine, localised for websites in more than 80 countries, and led original research projects to develop authoritative thought-leadership papers.
Projects
- RegusAs Head of Content for Regus I developed and executed the global content marketing strategy to support brand positioning and drive engagement with defined audiences across the globe. As part of the strategy I launched and edited Re:Think, a digital content magazine focused on workplace practices, working with an external creative content agency to increase enquiries and drive brand loyalty by giving advice and increasing knowledge through thought leadership and industry insights. Managing an a
- Sky Atlantic / Evening Standard / Independent partnershipGame of Thrones 'Watch-along' series to excite readers and encourage them to download series 1-4 on Sky Box Office ahead of the launch of series 5 in 2015 More than 30 branded content articles running over four weeks prior to the launch of season five. Value: £350k+
- First Direct i100 partnershipLaunch partner of i100.co.uk A six-month partnership with a series of 15 digital content articles for social media aligned with First Direct marketing messages. More than 130,000 unique users and 200,000 page impressions over a series of 15 native content articles - launch partner of i100.co.uk. Value: £250k+
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Work history
Content Strategist & Media Consultant
Head of Content at Regus (Oct 2015 - Apr 2015):
• Launching Re:Think, the global Regus digital magazine in multiple languages
• Defining and activating the global content marketing strategy for a fast-growing FTSE-250 to support brand positioning and drive engagement with defined audiences across the globe
• Launching and editing Re:Think, a digital magazine, translated and localised into 10 target languages and websites for more than 80 countries, to drive loyalty and new customer enquiries
• Managing an annual content budget of £1.2m to commission articles, infographics and videos
• Negotiating seven-figure contracts with content agencies and suppliers
• Conducting ground-breaking global industry research for in-depth thought-leadership papers
• Defining profiles for audience segments and writing TOV guidelines
Deputy Editor
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Deputy Editor of i (also Acting Editor of i and Assistant Editor)
Key achievements:
• Editing i and writing the Editor’s Letter
• Commissioning content and reacting to late-breaking stories under deadline pressures
• Driving digital traffic and social media interest
• Identifying opportunities to develop the paper and raise circulation
• Liaising with key departments to ensure all editorial and commercial interests are met
• Managing operations within a team in excess of 30 editorial and production staff
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Skills
- Marketing PR
- Writing
- Copywriting
- Web Content
- Indesign
- Content Marketing
- Content Creation
- Content
- Content Strategy
- Content Editor
- Content and Media Writing
- Content Delivery
- Content Copywriting
Education
Engineering
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Engineering