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Reiki with Federica

  • Li Ang

BRANDING, ILLUSTRATION, PRINT COLLATERAL The keywords we identified for her business are safe, calm , clarity, light, grounded / rooted, feminine energy, empowered, modern. We also kept in mind that the logo for her reiki services needs to be extended for the sound healing branch of her business in a recognisable way. The circle shape is used for these reasons: + circles (and curves) tend to embody a softer, gentler and feminine feel (compared to squares/ triangles and shapes with sharp corners) + being in a circle feels like being inside a safe space The rays resembles energy - which is the nature of her work. The overall style is kept clear and minimal with a light feeling - to reflect how her work is about helping her clients to attune and remove energy blockages and find clarity in their life. A handwriting font is used for her name in the logo to add a friendly touch and softens the overall look of the logo (we choose a font that is similar to her handwriting in real life).

Bespoke chakras artwork created to convey the manifestations of unbalanced energies and how Reiki can benefit. The artwork is created to complement the feel and look of the branding.
Logo for the sound healing branch of her business. The colour is inspired by the rainbow hues of the crystal singing bowls she uses.
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