Li Ang
Available

Li Ang

Graphic + Squarespace Web DesignerCardiff, United Kingdom
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Jamie Goffin
Taaram Cheema
Ollie Murray
Li Ang
Available

Li Ang

Graphic + Squarespace Web DesignerCardiff, United Kingdom
About me
Human first, designer second. 4/6 emotional Manifesting Generator in Human Design and an introvert soul. I love sunny days, pancakes with maple syrup, walking bare feet, road trips, quiet adventures in far flung places, Polaroids, the homely aroma of steamed rice, and conversations with dear friends over good food. I love creating beautiful things - on and off the screen ❤️ I'm a graphic + web designer who's passionate about layout design - layout design is essentially arranging blocks/lines of text and images (what you see in magazines, books, marketing materials, packaging, websites) to create a piece of artwork that communicates your message. I love how expressive and versatile layout design is as a tool, and when used purposefully and skillfully, you can create experiences in your materials and/or website to engage with the people who are your dream customers, make them *feel* something, and connect with them - human to human. To me, design is about storytelling. On a soul level, we are made of stories. There’s no doubt about that - this I know. Stories gives us an experience. Stories make us feel something. Stories connects us and build relationships and communities. Stories are reminders that we are humans. We love stories because we are innately wired for connections ✨ In a previous life, I spent almost 20 years in corporate (mostly in not-for-profit, a short stint in education, and my last corporate job was with the BBC) - I organised events and was an Executive Assistant to senior management for the majority of those years. If you are looking to hire a designer to help you tend to your design needs, here are the ways I can help you… 🪴 Print and digital materials 🪴 Squarespace web design 🪴 Design retainer Head over to my website to find out more --> www.thisisstudiomei.com
Projects
  • Viridens Gardening
    Viridens GardeningBRANDING Tone: thoughtful / considered, understated, honest, sensitive (as in handling with care) Viridens Gardening is about working in partnership with nature when crafting and growing gardens I’ve deliberately gave the branding a feminine feel to communicate that this is a business owned by a woman, as well as infuse a touch of softness - because gardens (and nature) is a place of softness, where our senses are soothed and it softens us inside. When crafting the branding, I kept in mind t
  • Heather Waxman LLC
    Heather Waxman LLCBUSINESS CARD DESIGN Tone: clean, confident, personal, spirituality-based Heather recently completed a Master’s Degree in Marriage and Family Therapy, and wanted a business card that reflects where she is as she stepped into this new chapter of her life and up-level of her work. One thing I was keen to do is not to make her look corporate/stiff or feel clinical, Rather to feel personal and instil confidence and convey the impression that she has undergone studies and training and have the capa
  • Your True Nature Oracle
    Your True Nature OracleORACLE GUIDEBOOK + BOX DESIGN A self-published oracle deck envisioned and written by: Heather Waxman [ www.heatherwaxman.com/ytn ] , with illustrations by: Rita Gould [ www.ritagould.com ] The intention of this project: + a clean and uncluttered design + for users to feel held, loved and seen + their experience with the cards and guidebook is a ritual they can lean into and connect with their true nature.
  • SIMPLE MATTERS MEDIA
    SIMPLE MATTERS MEDIABUSINESS CARD DESIGN Tone: minimal, clean, confident, personal, understated elegance Georgina at Simple Matters Media (literally!) brings brands to life with the brand stories she crafts for small business owners and creative entrepreneurs. She has a way of infusing life into everyday words that brings readers straight into the scenarios and emotions she conjures up. Her stories radiates clarity, calmness and gentleness, with a touch of understated elegance. I wanted the business card I help
  • GABRIELLA CUGNO
    GABRIELLA CUGNODIGITAL ARTWORK + PACKAGING DESIGN Tone: luxurious, warm and elegant Gabriella Cugno is a Patissier and Chocolatier who makes decadent and luxurious chocolates with much creativity and passion. Her chocolates are not the kind you gobble up mindlessly in one go, but the kind you want to slow down and savour with every cell on your taste buds. We created a digital artwork for her advent calendar, which then went onto her packaging. The cocoa pods (part of her branding) on either side looks lik
  • Elin Prydderch Coaching
    Elin Prydderch CoachingBRANDING Tone: modern, feminine strength, bold, confident, a sense of rising up Elin’s coaching is about supporting women entering, or going though menopause. Her work helps women to re-discover themselves and find their power and confidence and remember their femininity at a stage where women can feel as if they are going through the trenches. She helps them navigate this stage of their life through mindset and nutrition, and with a new sense of belief within themselves, discover this next p
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Work history
    S
    S
    Graphic DesignerSelf-employed
    United KingdomFreelance
    B
    B
    Personal AssistantBBC Wales
     - Cardiff, United KingdomFull Time
    Personal Assistant to Head of Production for BBC Wales.
Skills
  • Graphic Design
  • Print Design
  • Logo Design
  • Typography
  • Adobe Illustrator
  • Adobe Indesign
  • Adobe Photoshop
  • Brand Assets
  • Brand Design
  • Brand Identity