Elin Prydderch Coaching

BRANDING Tone: modern, feminine strength, bold, confident, a sense of rising up Elin’s coaching is about supporting women entering, or going though menopause. Her work helps women to re-discover themselves and find their power and confidence and remember their femininity at a stage where women can feel as if they are going through the trenches. She helps them navigate this stage of their life through mindset and nutrition, and with a new sense of belief within themselves, discover this next phase of their life can be a great adventure and see menopause as life-giving, rather than life-taking. We choose a deep earthy colour to communicate that sense of being grounded in oneself, and a soft pink to reflect feminine strength. The logo uses a handwritten font to communicate friendliness and approachable - that she is with them, and not above them. Together with the rich colours of the photos, all the elements comes together to convey the rich, detailed, multi-layered lives that we have, and also give that feeling of boldness, confidence and vibrancy. Photos: Marie Palbom Photography