Reimagining the sneaker

  • Ryan Sherman
  • Michael Veitch

Shift: The Smart Surface Sneaker With a Design You Control

With wearable technology no longer just a thing of the future, we wanted to imagine how it could revolutionise a future sneaker’s design and function.

We hacked the trusty sneaker to imagine the future of apparel through smart-tech materials such as conductive and reactive fibers. Created with an intelligent membrane or ‘smart surface’ that thinks and reacts to external stimuli, the sneaker’s design can be transformed through the tap of a smartphone or the click of a heel.
Shift Sneaker users will be able to shift sneaker style and functionality by downloading different ‘packs’ from a Pack Store – a sneaker-specific app store. Styles will range from subtle glows to animated graphics from world leading designers and creatives, and rare limited editions from artists and brands.
Featured by Hypebeast / Highsnobiety / Daily Mail / Gizmodo / Complex & many more

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    • Non Creative Industries