About me
My work aims to progress culture through the people, platforms and technology shaping our lives today. Aside from having worked with lead innovation brands like Nike, Google and Activision, my projects have been endorsed on government level, contributed to a research report conducted by the United Nations, and have featured in respected publications such as WIRED, BBC, World Economic Forum and more.
Projects
- Turning Drop-Culture into Sustainable ActionThe Renew Labs Store by Converse is a virtual brand experience space that calls attention to the masses of consumer and marine plastic-based waste floating in the Pacific. Its mission is simple: close down as quickly as possible. To achieve this, the Converse All Stars, a diverse collective of eco-conscious creatives from around the globe, have designed unique sustainable prototype sneakers that are featured in the store alongside the latest Converse Renew collection. The products have all been
- A New Kind of TalkshowMartell Home Live is a new type of talk show celebrating visionaries at the intersection of entertainment and culture. The show was streamed live through Martell’s social media channels on April 10th. Martell, known as one of the greatest Cognac Houses in the game, is known for pushing limits and celebrating audacious, progressive ideas. The premiere episode was hosted by the legendary Killer Mike and featured interviews and live performances from some of the leading innovators in culture from
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Work history
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Head of ConceptSPACE 10
London, United KingdomFull Time
SPACE10 is a research and design lab on a mission to create a better everyday life for people and the planet.
Senior CreativeVICE
Copenhagen, DenmarkFull Time
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Skills
- Advertising
- Marketing PR
- Presentation and Pitch
- Concept and Ideation
- Concept and Product Development
- Director
- Motion Design
- Digital Expertise
- Business Innovation
- Integrated Advertising
- Brand Creative Strategy
Education
AdvertisingUniversity of The Arts London (UAL)
- London, United Kingdom
Awards
Gifgoat.party: Public Service and ActivismThe Webby Awards
http://gifgoat.party/webbys/
CHALLENGE
With elections to the EU referendum taking place in 2016, it was crucial for young people to have a say in their future, yet many tended to fall at the first hurdle: registering to vote before the deadline.
IDEA
Social media has overtaken television as young people's main source of news, but in an online world, what gets attention isn’t always what's most important. We disguised a political message with something more eye-catching: goat gifs. We built a simple sharing mechanic that not only acted as a powerful reminder to register, but encouraged young people to pass it on.
IMPACT
With zero media spend:
-68,599 goats were shared
-4.5 million facebook impressions
-35,959 directed to register on gov.uk
-over one third completed the form then and there
Sources: Facebook Insights / Government Digital Service, Cabinet Office
Featured by BBC News / Business insider / The Metro / Medium / D&AD / The Shots / Don’t Panic / Neon Magazine & many moreGifgoat.party: ShortlistThe Lovie Awards
http://gifgoat.party/webbys/
CHALLENGE
With elections to the EU referendum taking place in 2016, it was crucial for young people to have a say in their future, yet many tended to fall at the first hurdle: registering to vote before the deadline.
IDEA
Social media has overtaken television as young people's main source of news, but in an online world, what gets attention isn’t always what's most important. We disguised a political message with something more eye-catching: goat gifs. We built a simple sharing mechanic that not only acted as a powerful reminder to register, but encouraged young people to pass it on.
IMPACT
With zero media spend:
-68,599 goats were shared
-4.5 million facebook impressions
-35,959 directed to register on gov.uk
-over one third completed the form then and there
Sources: Facebook Insights / Government Digital Service, Cabinet Office
Featured by BBC News / Business insider / The Metro / Medium / D&AD / The Shots / Don’t Panic / Neon Magazine & many more