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Ryan Sherman

Creative

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsArt Director - Creative Strategist

Projects

Are you sure?

Do you really want to delete project Dropping exclusive access to the Nike Gold Bullets with Chabuddy G (the G stands for girth)?

Are you sure?

Do you really want to delete project Reminding young people to vote by trolling Facebook with fake goat gifs?

Are you sure?

Do you really want to delete project Broadcasting all things Air Max through the worlds first interactive Instagram carousel?

Are you sure?

Do you really want to delete project Shift: The Smart Surface Sneaker With a Design You Control?

Skills

  • Advertising
  • Marketing PR
  • Presentation and Pitch
  • Concept and Ideation
  • Concept and Product Development
  • Director
  • Motion Design
  • Digital Expertise
  • Business Innovation
  • Integrated Advertising
  • Brand Creative Strategy

Work history

Currently

Creative

AKQA

Oct 2015
  • London, United Kingdom
  • Full Time
  • Clients: Nike, Starbucks, Montblanc, BAFTA, Zegna, NIVEA, Barclaycard Accomplishments: 1 x Webby: Judges Choice, 1 x Webby For Good Nomination, Lovies Shortlist Other: Future Lions Judge

2015

Creative

+rehabstudio

Apr 2015 - Aug 2015
  • London, United Kingdom
  • Freelance
  • Clients: Google

2015

Creative

ACNE

Mar 2015 - Apr 2015
  • London, United Kingdom
  • Freelance
  • Clients: Redbull, Bacardi

Education

2015

Oct 2012 - Jun 2015
  • London, United Kingdom

Awards

2017

Gifgoat.party: Public Service and Activism

The Webby Awards

  • http://gifgoat.party/webbys/ CHALLENGE With elections to the EU referendum taking place in 2016, it was crucial for young people to have a say in their future, yet many tended to fall at the first hurdle: registering to vote before the deadline. IDEA Social media has overtaken television as young people's main source of news, but in an online world, what gets attention isn’t always what's most important. We disguised a political message with something more eye-catching: goat gifs. We built a simple sharing mechanic that not only acted as a powerful reminder to register, but encouraged young people to pass it on. IMPACT With zero media spend: -68,599 goats were shared -4.5 million facebook impressions -35,959 directed to register on gov.uk -over one third completed the form then and there Sources: Facebook Insights / Government Digital Service, Cabinet Office Featured by BBC News / Business insider / The Metro / Medium / D&AD / The Shots / Don’t Panic / Neon Magazine & many more

2017

Gifgoat.party: Shortlist

The Lovie Awards

  • http://gifgoat.party/webbys/ CHALLENGE With elections to the EU referendum taking place in 2016, it was crucial for young people to have a say in their future, yet many tended to fall at the first hurdle: registering to vote before the deadline. IDEA Social media has overtaken television as young people's main source of news, but in an online world, what gets attention isn’t always what's most important. We disguised a political message with something more eye-catching: goat gifs. We built a simple sharing mechanic that not only acted as a powerful reminder to register, but encouraged young people to pass it on. IMPACT With zero media spend: -68,599 goats were shared -4.5 million facebook impressions -35,959 directed to register on gov.uk -over one third completed the form then and there Sources: Facebook Insights / Government Digital Service, Cabinet Office Featured by BBC News / Business insider / The Metro / Medium / D&AD / The Shots / Don’t Panic / Neon Magazine & many more