Event brand identity and experience designed to capture the layers of the setting sun; bringing to life the Swedish Mid Sommer with a Rekorderlig twist. By creating a wonderland that consumers could enter through, via a tunnel of refracted light and flowers – hinting at the low setting sun and flowers used to decorate head crowns, into Rekorderlig’s world, complete with a central focal point.
A magical and carefree experience to be shared with by all.
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Photography by Jason Locke
