Projects
- Smirnoff | Social BVIBold, refreshing, and authentic; all the ingredients for a fun, connected, and engaging social platform. Working with Joyride to reposition Smirnoff’s Social Visual Identity as well as the look and feel of their signature serve ’Smirnoff Soda Fruit Smash’. With implementation across their multiple channels and content; whilst taking into account their updated global brand tone of voice. Serves would be photographed with the consumer in mind; allowing them to feel that they are part of the e
- Deliveroo | Brand PhotographyAs part of Deliveroo’s brand refresh, repositioning their brand photography and bringing it in line with their updated tone of voice – where food matters. Food is shot from the perspective of the consumer after it has been delivered by Deliveroo. You are about to take a bite of a burger, pour Pho into a bowl, or cute into a slice of cake – food presented in a scenario that resonates with you. Its slightly imperfect, packaging within shot, maybe there are hands grabbing slices of pizza – it isn’
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Work history
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Creative Direction | Art Direction | DesignChristina Leaver | Art Direction & Design
London, United KingdomFull Time
Providing strategic and authentically led creative solutions for brands whilst
challenging perspectives that help to build legacies.
At agencies such as:
• Clive: Creative Lead (ACD)
• Joyride: Creative Lead (ACD)
• The Digital Fairy: Creative Lead (ACD)
• Sense London: Creative Lead (ACD)
• Deliveroo: Senior Art Director
• Agency Space: Senior Creative
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Creative Lead (ACD) | Art DirectorClive Agency
- London, United KingdomFreelance
I was brought on by Clive to creatively oversee a variety of projects – for brands
such as Twitch and Google. I brought to life Twitch’s presence at Paris Games
Week, developing a lounge for Twitch’s gaming influencers a place to rest. Whilst
for Google, I developed a series of Wellness Installations to encourage Google
employees to start their wellbeing journey.
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Skills
- Advertising
- Art Direction
- Design
- Social Content
- Branding
- Experiential
- Concepts
- Creative Direction
- Copy Development
- Pitch Development
Education
BA(Hons) Graphic and Media Design, London College of CommunicationLondon College of Communication, UAL
- London, United Kingdom
Foundation Art Design, Central Saint MartinsCentral Saint Martins (UAL)
- London, United Kingdom