Deliveroo | Brand Photography

As part of Deliveroo’s brand refresh, repositioning their brand photography and bringing it in line with their updated tone of voice – where food matters. Food is shot from the perspective of the consumer after it has been delivered by Deliveroo. You are about to take a bite of a burger, pour Pho into a bowl, or cute into a slice of cake – food presented in a scenario that resonates with you. Its slightly imperfect, packaging within shot, maybe there are hands grabbing slices of pizza – it isn’t lifestyle but real life.