Relationship of the Rich and New - Rich with the Carioca Luxury Market An analysis of the female luxury consumer habits in the city of Rio de Janeiro
The relationship of Rio's elite with the female luxury consumer in the city of Rio de Janeiro: this thesis presents the possibilities today in Rio market and makes a brief analysis of the historical moments that influenced the construction of luxury in today lie formats. As the fashion system was structured in the western bourgeois society, making the luxury object of social differentiation while democratizing agent of possession of desire until the present day.
Keywords:
Consumption. Elites. Female. Luxury. Fashion. New rich. Rich. Rio de Janeiro.