About me
My name is Bruna and I’m a Brazilian designer and marketer. I recently moved to London and I’m looking to reposition myself on the market.
Previously, I was an assistent designer for Zibba where I’ve worked side by side with the senior designer developing handbags and small leather goods. I was also responsible for keeping all relationships with factories, researching for new trends and materials, and presenting new collections and its concepts to the sales team.
I’ve also worked as a marketing assistant at Mara Mac. My main responsibilities were to organize launch events for the new collections, coordinate photo shootings for e-commerce and corporate campaigns, and to update all social media channels.
Finally, I’ve been awarded two bachelor degrees, Fashion Designer at Senai Cetiqt and Marketing at PUC-Rio, two top universities in Brazil.
Projects
- Pregnancy Fashion A fashion collection of social clothes for the brand Mom'sThis work aims to understand the gaps in the maternity fashion market in the city of Rio de Ja- neiro, and offer from a collection of data, a new look at the social and party fashion, specializing in pregnant women. Research and analysis along with the wishes expressed by the target audience, are the starting point of creating a design collection for winter 2015 rio de Janeiro brand specializing in pregnant Mom’s. As research tools, market research, interviews with consumers and store mana- gers
- Relationship of the Rich and New - Rich with the Carioca Luxury Market An analysis of the female luxury consumer habits in the city of Rio de JaneiroThe relationship of Rio's elite with the female luxury consumer in the city of Rio de Janeiro: this thesis presents the possibilities today in Rio market and makes a brief analysis of the historical moments that influenced the construction of luxury in today lie formats. As the fashion system was structured in the western bourgeois society, making the luxury object of social differentiation while democratizing agent of possession of desire until the present day. Keywords: Consumption. Elites. Female. Luxury. Fashion. New rich. Rich. Rio de Janeiro.
- All Star ProjectThe All Star project was created for the Pontifical Catholic University - Youth Exhibition of 2013. The communication students were invited to create installations about the youth. My group created the All Star Project, we transformed this symbol of youth, into a blank screen, where 100 young artists were invited to customize the sneakers with themes that most represented this time of life. We managed the sponsorship of the Converse Company, among others companies as Posca and Alphagrafics. At the end of the exhibition the sneakers were auctioned and the money donated to the University social project.
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Work history
Assistent Designer
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handbag and clothes designer - july 2014 until february 2015
_develop the 2015 winter collection, inluding handbags, clothes, shoes and small leather goods
_create and maintain contact with providers, factions and factories
_introduce the collection for the sales team
Freelancer Designer
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handbag and print designer - started in june of 2013
_develop handbags with the peruvian artisans
_create colour palettes for the collections
_develop the petterns of stripes made by the artisans
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Skills
- Fashion
- Marketing PR
- Design
- Event Organisation
- Photoshop
Education
Fashion Design
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Advertising and Marketing
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