The Tool — is an installation to expand a concept.
It presents an experience to understand the impact of materialisation between types of medium and how it distort the message. Message of the Tool is to provoke a new way of seeing, finding patterns in digital and real world. It links these opposite worlds together by using progress of rematerialisation.
During the exploration of the Tool, same level of interest was paid to medium and message. It is a necessity to keep their importance at a balance for the best result. This equality is referencing its source of inspiration in a metaphorical way.
As a medium, the Tool is a bridge from reality to virtuality. It contains distinct stages of a medium, which complete as a sign when merged. It starts from physical, then changes into digital and finalises with the combination of both. It is the process of being material again.
As a message, the Tool has a narrative series of short phases about the medium. Textual content starts from Marshall McLuhan’s message and evolves into rematerialisation in media. It provokes the receiver to question the medium in terms of materiality.