Rephair: Haircare for the Untamed

  • Lucie de Maid

Brand Identity / Strategy Design for innovative haircare brand, Rephair. Their prodcuts are aimed at Gen Z and millennials who like to experiment with fun hair colours but also give their hair some TLC for protection from any colour or bleach damage. Rephair strongly values authenticity by using real photos of real customers across their marketing and evoke a real sense of connection and community ✨ I was involved with brand identity, strategy, packaging design as well as social media design.