HOW TO MAKE SUSTAINABLE FASHION COOL
is a report aiming to bring clarity to the connections between what is considered sustainable fashion and what is cool in the eyes of the contemporary Millennial.
The report is a shorter and easy-to-read version of the academic paper part of my Final Major Project for Masters programm in PR.
Highlights in the report are the production of Cool Brand Map, visualising the positioning of brands depending on the perception the target audience has of them. The Sustainability Spectrum helps the better understanding of could main to be sustainable.
The most important feature is the Cool Sustainability Map. It is visualising the intersection of sustainable and cool and helps suggest a perception shift for sustainable fashion into something cool and appealing to Millennials.
To view and download the report: http://bit.ly/cool-fashion-sustainability