Projects
- RESEARCH REPORT: HOW TO MAKE SUSTAINABLE FASHION COOLHOW TO MAKE SUSTAINABLE FASHION COOL is a report aiming to bring clarity to the connections between what is considered sustainable fashion and what is cool in the eyes of the contemporary Millennial. The report is a shorter and easy-to-read version of the academic paper part of my Final Major Project for Masters programm in PR. Highlights in the report are the production of Cool Brand Map, visualising the positioning of brands depending on the perception the target audience has of them. The S
Projects credited in
- Stonewall 50 TypefaceFeeld’s in-house creative team collaborated with typeface designer Bobby Tannam in devising and creating Stonewall 50. Read more about the inspiration behind the font on our blog. Stonewall 50’s mission is to serve as a tribute to those that have fought for LGBTQI+ equality and freedom, and to encourage action where inequality and oppression still exist. Carrying a rich historical legacy rendered in a contemporary aesthetic, Stonewall 50 aims to make an impactful contribution to LGBTQI+ visual1
Work history
Communication ManagerFeeld
London, United KingdomFull Time
Feeld is a dating app for open-minded singles and couples. Feeld is a flat, independent and remote company allowing a lot of freedom and unlimited responsibilities.
As a Communication Manager, I create our communication strategies for activities inside and outside the company in order to increase brand awareness, strategic partnerships and collaborations. I also execute all PR activities, work beside our Events Manager on our events strategy and executions.
PR Account ExecutiveThe Lobby London
- London, United KingdomInternship
Showroom assistance and assisting founders in pitching stories to media, that resulted in several features in online platforms like DeZeen, Hypebae among others. Assistance in preparation and execution of London Fashion Week shows and events.
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Skills
- Campaign Planning
- Market Research
- Creative Research
- Media Relations
- Event Management
- Creative Stragegy
- Communication Strategy
- Showroom Management
Education
MA Public Relations
- London, United Kingdom
A selection of courses and skills acquired: strategic PR planning, primary and secondary research, brand evaluation with SWOT and PESTLE analysis, SEO optimisation, campaign evaluation, media relations, investor relations, internal and external comms, big data analysis basics, UX design basics, reputation management.
Dissertation topic: "How to make sustainable fashion cool"
Report available to view and download: http://bit.ly/cool-fashion-sustainability