Whilst working as a Resident Assistant for the University Accommodation Services, one of our responsibilities is to put on events for the students in halls, with the aim of helping integrate students, and allowing them to make friends outside of their flats.
We wanted to distance ourselves from a 'university staff' persona and show that we are just students ourselves, here to help. I used bold colours and playful fonts to create a loose brand image that would make the events seem accessible to all, and convey a more relaxed tone of voice.