Resolution for Unilever

  • Louise Felton

A conceptual project in partnership with Unilever. The brief was to design a wearable device that targeted a wide range of consumers and that focused on turning an inactive consumer into an active consumer, ensuring Unilever will deliver their promise on transforming people’s everyday habits. The device was required to be a wrist worn accessory, that discreetly prompts the wearer to be active, as well as logging and reporting their data. Considerations were made into the market, the consumers, the product design and the promotion of the device.