Responsive Redesign of the Topshop Blog

  • Clare Merrick
Respsonsive website design of the Topshop blog
This is a redesign project of Topshop's Blog http://insideout.topshop.com That I worked on solely for design and Holly Swanye on copy.

In the first week the analytics as follows:

Mon-Thur vs LW Mon-Thur
Bounce Rate was down from 84% to 70%
Pageviews up 56%
Avg Visit Duration is up from 46s to 68s up 47%
and we saw a great improvement in people viewing previous pages.