Projects
- Topshop Digital ZineFeatures Design for Desktop and Mobile for the launch of the Digital Zine SS15. ONLINE DIGITAL ZINE: Trends Feature: Here is a feature design I created based on the content from the print Zine, in this case I didn't include all copy and kept it to bite size pieces of information because the feature would then be followed by a quiz.
- Esquire Magazine OnlineWhilst at Esquire I Managed all image content online. I Assisted with the launch of the redesign of Esquire online for May 2013. I Liaised with other colleagues to establish the most relevant image content. Artworked and retouched imagery and most importantly had a great time!
- Responsive Redesign of the Topshop BlogRespsonsive website design of the Topshop blog This is a redesign project of Topshop's Blog http://insideout.topshop.com That I worked on solely for design and Holly Swanye on copy. In the first week the analytics as follows: Mon-Thur vs LW Mon-Thur Bounce Rate was down from 84% to 70% Pageviews up 56% Avg Visit Duration is up from 46s to 68s up 47% and we saw a great improvement in people viewing previous pages.
Work history
Digital DesignerArcadia
Duties:
• Designing features such as Cara Utility and LFW unique AW14
• Redesigning email templates as well as making them responsive
• Redesigning emails for mobile first
• Liaising with other colleagues to establish the most relevant design layout for the editorial concept
• Working to daily deadlines as TOPSHOP has new sales launching daily
• Working mainly in photoshop to produce web-ready content.
Junior Multi Channel DesignerNew Look
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Duties and Skill required:
• Designing to enhance sales / designing content for the NL Daily
• Designing stylenotes,headers,homepages, e-spots,flash banners,newsletters,emails etc.
• Assisting the design team
• Working on conceptual ideas for various other site projects.
• Working to daily deadlines as New Look has new sales launching weekly.
• Working mainly in photoshop to produce web-ready content.
• Liaising with other colleagues to establish the most relevant design layout for the editorial concept
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Skills
- Print Design
- Art Direction
- Design
- Indesign
- Photoshop
Education
Graphic Design
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Design and Art direction