RESY RESERVATIONSHIP GLOBAL BRAND LAUNCH

For the global launch of Resy's Reservationship brand campaign, my team and I devised a unique consumer activation in the heart of NYC. The oversized Reservationship Table Tent invited passersby to meet reservation matchmakers to help them find their perfect restaurant match through a curated menu quiz. On the menu were those harder-than-hard-to-get reservations that every foodie longs for and surprise celebrity chef encounters. The pop-up event was followed by a week's worth of Reservationship Drops accessible through an exclusive but discoverable mailing list.