Retail Futures 2020

With remote consumption on the rise, brands are recognising that every exchange with their customers can help them to improve their business. In The Future Laboratory's 2020 Retail Futures report, I debuted a new macrotrend, Feedback Frontiers, which explores how interactions between brands and consumers are becoming increasingly intimate and circular. The report also features key trends, hard data, best-in-class case studies and consumer insight.