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Starbucks is well known for coffee and even more, their cozy cafe. Every Starbucks cafe feels familiar and makes you feel welcomed. But somehow their digital presence doesn’t feel the same way. When they asked us to revamp both their app and website, we set off to bring that familiar Starbucks experience online.
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Ultra-simple site structure and engaging content with contextual content, “It’s Monday again, start your week with our breakfast set” or “Hey it’s Valentine’s day, here’s an idea, take your loved one for a picnic”.
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For the app, we created slick navigation using familiar graphics and personalised greeting makes the whole experience friendly.
