Campaign to support the relaunch of Brow Build Gel, that builds volume, definition and texture in an instant. Used across boutiques in Notting in Hill and Westfield White City and premium concessions in Fenwick of Bond Street, Selfridges Oxford Street and Liberty, as well as all digital and social media channels. Using torn paper textures as a device to ‘reveal’ your brows FULL potential once you apply the product and as a twist on traditional before and after imagery.