Multidisciplinary Art Director & Graphic Designer with over 9 years experience in cosmetic retail specialising in content creation and brand identity for small and independent beauty brands.
Executing original and intelligent concepts into 360° campaigns and innovative imagery. Ensuring all creative is beautifully conveyed into every media across print and digital whilst pushing and developing brand aesthetic.
Clients
Accessorize, Barry M, Blink Brow Bar, Bumble & Bumble, Ciaté London, David Koma, Disney UK, Ghost Fragrances, Lottie London, L'oreal Professional, MIXA, Mulberry, New Look, No.7, Olivia Burton, Olivia Palermo, Origins, Revlon, Rock Cosmetics, Selfridges, Sephora, Smashbox Cosmetics, Sleek Makeup, Space NK, Tangle Teezer, The Body Shop & Vivienne Westwood.
Projects
- Reveal Your Brows Full PotentialCampaign to support the relaunch of Brow Build Gel, that builds volume, definition and texture in an instant. Used across boutiques in Notting in Hill and Westfield White City and premium concessions in Fenwick of Bond Street, Selfridges Oxford Street and Liberty, as well as all digital and social media channels. Using torn paper textures as a device to ‘reveal’ your brows FULL potential once you apply the product and as a twist on traditional before and after imagery.
- Back to BasicsCampaign to support a new year promotion going back to basics focusing on quick and easy yet effective rituals to make you look and feel good. Used across boutiques in Notting in Hill and Westfield White City and premium concessions in Fenwick of Bond Street, Selfridges Oxford Street and Liberty, as well as all digital and social media channels. Imagery was kept simple to reflect Back to Basics theme with healthy brows and glowing skin.
- Clear Brow GlossCampaign to support the launch of Clear Brow Gloss, a day to night to night summer brow essential. Used across boutiques in Notting in Hill and Westfield White City, premium concessions in Fenwick of Bond Street, Selfridges Oxford Street and Liberty and a pop up event in Chelsea. Inspired by Indian Summer - using long shadows and warm colours to evoke the feeling of golden hour and tropical foliage to highlight brows and product.
- Out of this World BeautyCampaign to support the launch of Blink Brow Bar’s Christmas Collection, two unique kits to make your eyes shimmer and sparkle. Used across boutiques in Notting in Hill and Westfield White City, premium concessions in Fenwick of Bond Street, Selfridges Oxford Street and Liberty and a pop up event in Chelsea.
- Olivia Palermo X Ciaté LondonA limited edition cosmetics collection reflecting the taste and style of Guest Creative Director Olivia Palermo in collaboration with Ciaté London. Inspired by her eclectic wardrobe and minimalist gold accessories the packaging is embossed with a stingray print highlighted with spot gloss varnish while her logo is accented with gold foil to create a chic and luxurious finish.
- Lottie LondonCreation of brand visual identity and overseeing its application across all printed materials, digital assets, visual merchandising and e-commerce website. Art direction and creation of all pack shots, model shots and still life imagery. Design of all social media assets to support new product launches including stills, videos and animations.
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Work history
Junior Art DirectorBlink Brow Bar
London, United KingdomPart Time
Executing original and intelligent concepts into 360° campaigns and innovative imagery for pioneering beauty services and cosmetics retailer. Ensuring all creative is beautifully conveyed into every media across print and digital. Acting as brand guardian while developing and pushing the look and feel through rebrand. Managing freelance designers, artworkers, videographers and photographers.
Key Responsibilities
* Help to develop the clear, innovative and well-defined style and aesthetic of the Blink Brow Bar brand.
* Create and deliver clear Brand Guidelines and ensure these are rolled out and adhered to across every area of the business.
* Conceptualise and execute original and unique creative across digital and bricks & mortar retail marketing.
* Develop consistent yet refreshing layouts and image treatment for social media & marketing emails
* Consider inventive and unique ways of displaying content when limited with design assets.
* Art direct still life shoots, product swatching, model, video shoots and e-comm shoots.
* Responsible for imagery selection/editing/cropping, overseeing retouching rounds, post-production and colour-matching.
* Development and maintenance of relationships with creative teams within beauty industry, including agencies representing them and staying abreast of creative talent within the industry globally, including photographers, stylists, models, set designers, hair and make up artists.
* Oversee and execute end-to-end shoot logistics and pre & post-production on small to large-scale stories.
S
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Content CreatorSelf Employed
- London, United KingdomFreelance
Generating still life images & animations for social media channels and brand websites. Including an extended period employed by 'The Digital Fairy' working with Estée Lauder Companies, Walgreens Boots Alliance and the L'oréal Group.
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Skills
- Beauty Retouching
- Art Direction
- Production
- Prop Styling
- Abobe Illustrator
- Adobe Indesign
- Adobe Photoshop
Education
BA Graphic Design CommunicationChelsea College of Arts (UAL)
London, United Kingdom