Personal Project
Create a name, logo and visual identity for a new global sound art festival. The identity package must be suitable for roll out onto all event collateral.
Background
The new festival is an event of the senses, celebrating the diverse methods of sound art and offers an immersive range of concerts, presentations, installations and exhibitions. The event aims to restore the emphasis on the act of listening. The event organisers want the identity package to convey that this is the most forward thinking, progressive, and awe-inspiring event the world has ever seen. It is epic!
Concept
Researching for this brief was a lot of fun. I loved finding out all about audiophiles. There is a LOT of passion here; a real sense of single-minded devotion to the purity of sound and how it can make you feel. It's like loud bass that you can feel through your body, or music that makes your hairs stand on end. It is all about that emotional connection; the way that hearing can remind you that you are alive. The name was narrowed down to reverb for the simple reason that reverb is the remainder of sound that exists in a room after the source of the sound has stopped. It is the legacy of the sound. To capture that feeling in the type lockup and graphic elements was tricky but I used a strong perspective to create movement and a sense of time. Large expansive landscape images were also the dish of the day.