The Challenge
Design or redesign a consumer toy and its product packaging to eliminate waste, using circular design principles. Brief set by RSA.
Solution
“Rewild” is a toy aimed at children aged 4-6 which encourages interaction with the outdoor environment and living things within nature. Returnable stamping tokens are used as a way to teach children about circular design systems and reuse as a concept to take forward and become aware of as a way to be better for their environment.
Tokens are delivered in thin packaging to the child’s house which contain the challenges, circular record board, stamp token holder and an ink pad. When the child completes a challenge they pick out the token and click it into the holder. They press the holder onto the correct circle on their board and put the token back in the space in the packaging. Once all the activities are complete, the parts are repackaged, sealed and resent back to the company for cleaning and maintainance to be sent out and reused by another child.
The reusable aspect is the tokens which are engraved with designs to create patterns to stamp on their board. The packaging is used as the communication and storing device before sending the packaging back in the Royal Mail to receive the next pack to move up the levels to become a gold nature explorer.