Reyka Event Activation

HOW CAN I BRING THE ESSENCE OF REYKA’S BRAND INTO A 3D SPACE? Reyka is a unique vodka, created using the natural volcanic features of Iceland. I wanted to celebrate this innovative process as well as the beautiful landscape it comes from. I was particularly interested in the ‘lava rock filtration’ and the way the vodka almost emerges from the volcanic rock. The design aims to evoke the idea of cracking open the volcanic rock to ‘reveal’ the vodka within. This was further emphasised through the use of materials on the installation, with uplight shelves that illuminate the copper bar tools, creating the orange hue of the centre of a volcano.