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Ribena re-design

Bringing the brand message of 'refreshing fruit goodness for all the family' to life on packaging.

Focusing on telling the brand story through depictions of long summer days playing outdoors with the family. Taking adults back to a time when they stayed out until 'mum called them home' and connecting with kids who told us that this is what they want.

Services: Strategic Insight, Illustrative Management, Creative Management, Brand Design, Packaging Design and technical management.

Credits

Sonia Richardson

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  • Senior Account Director
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