Working for Glazier Design - we were commissioned to redesign the existing Richard Anderson website to be the leading digital experience of Savile Row.
The brand of Richard Anderson is the joy, the craft and the experience that is bespoke tailoring. Our job was to recreate this, amplify the uniqueness of the store and make a statement about one the last independant tailors on The Row.
We began with photography, commissioning a completely refreshed set of stock photography that brought out the colour and vibrancy of the product and the people themselves.
We identified the key content that their audience needed to see, and built our sitemap around that. Creating a journey that takes you through the history of the brand and through to booking bespoke and made to measure appointments in store or on one the company's many trunk shows around the world.
See this website at:
www.richardandersonltd.com
Our key pages include Ripped & Smoothed, the magazine/editorial space for Richard Anderson to craft stories about their cloth, suits and collections.
Part of the wider content strategy will feed into this area in the coming months, including video content, biographies and stories from Brian Lishak's travel around the world.