About me
I love brands, and I love building them. I love creative brilliance underpinned with insight, data and a driving passion to succeed. I am a strategist.
I love working with startups to help them understand their market, their audience and how they activate their marketing channels to achieve high and retainable growth and brand love.
In my career so far, I have worked across the marketing mix for agencies, mid size businesses and start ups, I have continuously strived for creatively excellent ideas.
When I'm not growing businesses or talking about brand strategy, I'll be taking in the sites of London and the rest of the world, skiing, cycling and enjoying craft beer and a pub garden.
Projects
- Richard Anderson - Web DesignWorking for Glazier Design - we were commissioned to redesign the existing Richard Anderson website to be the leading digital experience of Savile Row. The brand of Richard Anderson is the joy, the craft and the experience that is bespoke tailoring. Our job was to recreate this, amplify the uniqueness of the store and make a statement about one the last independant tailors on The Row. We began with photography, commissioning a completely refreshed set of stock photography that brought out the co
- Across - Brand Strategy & DesignWorking for Glazier Design, we were briefed to contemporise and renew the brand strategy for Across Pilgrimages, working with the charity we ran workshops and exercises to discover who they were and where the opportunity was for them to grow and re-engage their audience. We delivered a full communications strategy,new brand values and behaviours for the head office team and their satelleite teams to understand and believe in. The project so far has delivered: - Brand Strategy - Brand Design - inc. logo design, brand guidelines, colour palette - Other Collateral - Jumbulance design (see below) newsletters, roller banners, posters, membership packs, postcards, stationery and more (The web re-design will begin around September 2017)
Work history
Project Director
London, United KingdomFull Time
Glazier Design is a Brand and Graphic Design Agency based in Fitzrovia, London. My role covers every operation of the business; client liaison, strategic consultancy, studio management, staff training and development, art direction and new business.
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Brand ConsultantFreelance
- London, United KingdomFreelance
/Attollo Lingerie
/Pronto London
/Insta Supply
/Vexx Premium Food
/Ski Weekends
Across these brands I worked on everything from market and brand strategy, marketing automation, social media campaigns, customer on boarding/retention programs, brand purpose, mission statements and more.
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Skills
- Marketing PR
- SEO
- Content Marketing
- Startup Development
- Insights
- Paid Social
- Video Marketing
- Brand Strategy
- Business Development
- Branding