A launch film for Rimmel's new direction. Directed by Dexter Navy, featuring model and actress Cara Delevigne.
Rimmel has been synonymous with "Get The London Look" for the best part of two decades. Culture has evolved, trends have come and gone. Today, there is no one 'London Look'.So we redefined what Rimmel stood for.
We started by creating the LL pose: a symbol for those who share the philosophy. We then launched a manifesto film, starring Cara Delevingne and influencers who Live the London Look.