Rip up the rulebook - hush Social Campaign

The hush Winter 2019 campaign was called Rip Up the Rulebook. We focused on the simple idea that could clothes could be and should be worn wherever you like. Your best dress should be worn to staying in for dinner and trainers and leggings can be worn for a glam night out. The campaign was executed across all platforms with a focus on social with interactive Instagram stories, a hero campaign video on Youtube and fun, fast and sharable ‘cinemagraphs’ and gifs. Working with a content agency the in house creative team art directed and concepted the retro overarching themes before then creating the final artworks form final shoot assets.