Rise Construction Framework Rebrand
Formally Construction Impact Framework or CIF, the client was approaching three years in business and needed a new identity and strategy to help them reach their goals and ambitions. This project involved a full redesign of their brand identity which resulted in their new name Rise Construction Framework.
In addition to the positioning, identity and strategy work I did on this project, Rise required a new website which I procured and managed a web designer for. Additionally, I created all of the copy for the new site. The site was built on WordPress.
Repositioned the company to better showcase their incredible social impact. My team member and I noted a blue ocean territory for the newly rebranded Rise to envelope. This included defining the brand's benefits, purpose, values, and personality and tone of voice (done through collaborative Miro exercises).
