Creating a strategy is a process of fact-finding, critical thinking and ultimately imagination. I happen to be an obsessive fact-finder, a critical thinker and an imaginative human being. I take this strategic-thinking capability into all of my consultancy work helping to facilitate re-branding, craft marketing strategies and engage in business development. I’m also a graduate of a Redbrick, Russell Group and AACSB/EQUIS accredited university with a Master of Science in Entrepreneurship and Innovation Management with distinction. In addition, I was awarded the “Student of the Year (2019)” for both achieving the highest GPA in my program and my innovative dissertation work on leadership and organizational culture.
Interest peaked? Click on my contact info above, let’s work together!
Projects
- Rise Construction Framework RebrandFormally Construction Impact Framework or CIF, the client was approaching three years in business and needed a new identity and strategy to help them reach their goals and ambitions. This project involved a full redesign of their brand identity which resulted in their new name Rise Construction Framework.
Work history
Head of Client ManagementAurora Creative Agency
Toronto, CanadaFull Time
Rise Construction Framework, LEGO Ventures, Edge
O
O
Research AssistantOCAD University
Toronto, CanadaPart Time
• Engaged in a research project aimed at fostering participative design initiatives between refugees and OCADU students
• Collaboratively established the project's scope and operational parameters
• Crafted a research grant application to the Social Sciences and Humanities Research Council
• Elicited and gathered data from participants of the project
+ Show more
Skills
- Strategic Marketing
- Design Thinking
- Leadership
- Google Analytics
- SEO Analysis
- Ideation
- Client Consultations
- Brand Storytelling
- Competitor Research
- Market Research
Education
C
C
Marketing Strategy CertificateCornell university
- Toronto, Canada
• Essentials of Marketing Strategy
• Applied Marketing Strategy and Decision-Making Tools
• Market Research and Analysis
• Creating and Communicating the Value of Your Brand
• Introducing New Products: Successes and Failures
• Distribution Strategy and International Marketing
T
T
Master of Science in Entrepreneurship & Innovation ManagementThe University of Liverpool
- Liverpool, United Kingdom
Dissertation: Leadership and Culture's Influence on Organisational Innovation: Examined Through Tesla
+ Show more
Awards
T
T
Student of the YearThe University of Liverpool
Awarded to the student with the highest grade average from each of the University of Liverpool Management School's Post Graduate programs by the Dean.