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River Island

  • Jessica Henley-Price

Art Directed the initial concepts for the design overhaul for River Island's brand online. Emulating the feel of the stores was paramount and finding innovative ways to display product details pages as well as basket and checkout. It was important not only to entice and excite the River Island customer but also make the process as easy and seamless as possible.

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Project Tags

  • #retail
  • #retaildesign
  • #ecommerce
  • #fashion
  • #onlinefashion

Companies

  • River Island logo

    River Island

    • Fashion and Textiles

Skills

  • Creative Art Direction
  • Design
  • Design Direction
  • Illustration
  • Art Direction
  • Interactive Design
  • Idea Generation

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