About me

I AM a creative juggernaut who understands and loves PEOPLE. I kick started my career when I started working for the BBC as a designer. From there I have worked on projects from Art Directing the first e-commerce proposition for Harrods to a mobile first solution for UKTV & their portfolio of brands. More recently I have worked with Google and Royal Bank of Canada. I am a "crafter" & a "grafter" who never shies away from getting her hands dirty. Literally!

PostsProjectsExperienceTeam

Projects

• 25

  Folio Society AwardsMy Entry into the Folio Society Awards for Mansfield Park. I used collage, watercolours and drawing for my submission.
• 2

  River IslandArt Directed the initial concepts for the design overhaul for River Island's brand online. Emulating the feel of the stores was paramount and finding innovative ways to display product details pages as well as basket and checkout. It was important not only to entice and excite the River Island customer but also make the process as easy and seamless as possible.
• The White CompanyI was working as a Senior Designer for The White Company's website re-design and my designs were picked as the chosen route for the re-design.
• 4

  AOI (Association Of Illustrators) and TFL Chosen EntryMy work was selected and chosen to be exhibited at the TFL Museum in Covent Garden, London.
• V&A AwardsI submitted this self-directed project for the Book Cover Design Awards at the V&A.
• Award Winning MA Final ExhibitionAwarded a Distinction for my MA - I also went on to win two awards from SILA (Society of Illustrators Las Angeles).

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Work history

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Illustration & Design ConsultantKENDSO Ltd
Aug 2016London, United KingdomFreelance
// Design, Art Direction and Creative Direction for brands across digital design, branding, business strategy and more. Recently: // Creative strategy work for Google // Creative concepts and strategy for Diageo and Guinness // Responsible for creative design, visual identity, branding & marketing strategy as well as managing business partnerships for start-up “MUMSTUCK” // Delivered concepts, strategic branding, website designs, Facebook advertising for consultancy Flux[x] // Creative strategy and concepts for Crabtree & Evelyn
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Creative DirectorBritish Polo Day
Nov 2012 - Oct 2013London, United KingdomFull Time
// Brand guardian for the business // Managed & led the design process for the new BPD website // Oversaw the delivery and execution of the website // Managed multiple third party suppliers & liaised with partners such as Ettinger, Jaguar Land Rover & Beulah

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Skills

• Illustration
• Creative Art Direction
• Design
• Design Direction
• Colour Theory
• Adobe Create Suite
• Interactive Design
• Art Direction
• Creative Strategy
• Idea Generation

Education

MA
Sep 2014 - Jul 2016London, United Kingdom
// A mesmerising time learning and developing as a creative // Developed skills in hand drawing, digital illustration, collage, hand written typography, photography, fine art printing and colour theory // Developed an analytical approach to design - I learnt to be able to question the work constantly asking the "why?" so that the boundaries can be pushed on all work undertaken
MA Illustration
Aug 2014 - Jul 2016London, United Kingdom

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