Roar Earrings

A brand created by myself and Samantha Weston. Shot and edited by myself for our social media launched mid-2018. Earrings were all handmade by myself and Samantha in order to match each individual with a pair that fit each individual differently. A large portion of our customers was due to our presence on Instagram. These images were used as content for Instagram. Instagram DM was integral in our success, as well as AUT Market Day. This was as they were our sources of online and physical touchpoints for sales. The publication was designed by myself and Samantha for our market day as take-away for our customers. We aimed to create earrings that would be statement pieces for our Brand Ambassadors. Each earring was handmade by Samantha and me, considering each ambassador's personalities. We choose to ask women to wear these earrings who we admired for their achievements and outlook within life.