Robert Dyas Social Media Campaign
The goal here was to boost Robert Dyas' following and drive traffic to different product pages on the website. This was achieved by introducing new strategies to swell up their Instagram's audience:
- Influencer Strategy: I researched, managed, and created design briefs for 12 influencers a month as per the contractual agreement.
- Engagement Strategy: I ran popular social competitions with the help of influencers to drive engagement, visibility, and brand awareness.
- Content Strategy: I created content and copy which honed in on specific summer products the brand was looking to push such as gardening, garden styling, homeware, festivals, sustainability and more. Here I briefed content creators to create how-to's, relatable content, styling recommendations etc.
- Partnerships: we also teamed up with brands such as Sodastream, Breville and Dylon Dyes to create outside-the-box content, around their products too which can be purchased from Robert Dyas stores.