Becci Velzian
Available

Becci Velzian

Social Media, Content & SEO ManagerBristol, United Kingdom
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Becci Velzian
Available

Becci Velzian

Social Media, Content & SEO ManagerBristol, United Kingdom
About me
I'm a social media, content & SEO manager with 5 years of experience working on a diverse range of clients across B2B & B2C - tech, travel, retail, food, events, publishing, and more! Get in touch and we can make something cool together.
Projects
  • Climate Live Social Campaign
    Climate Live Social CampaignClimate Live is a charity organisation seeking to raise awareness of the climate crisis through guerilla flashmob-style music events, concerts, and celebrity endorsement. I worked on this campaign to help deliver a strategy to draw attention to their surprise guerilla music event on a double decker bus in Central London. Here, I created design briefs, detailed content plans, developed hard-hitting copy, and worked with designers to produce social media assets for the campaign.
  • Robert Dyas Social Media Campaign
    Robert Dyas Social Media CampaignThe goal here was to boost Robert Dyas' following and drive traffic to different product pages on the website. This was achieved by introducing new strategies to swell up their Instagram's audience: - Influencer Strategy: I researched, managed, and created design briefs for 12 influencers a month as per the contractual agreement. - Engagement Strategy: I ran popular social competitions with the help of influencers to drive engagement, visibility, and brand awareness. - Content Strategy: I
Work history
    Trinity Mirror logo
    Trinity Mirror logo
    Advertising Account ExecutiveTrinity Mirror
    Bristol, United KingdomFull Time
    Directed and coordinated marketing activities and policies to promote products and services. Built campaigns for clients using Google PPC, social media, digital display, print, website development and events marketing methods. Managed large budgets effectively ensuring the best possible marketing outcomes. Worked against tight deadlines for multiple campaigns. Collaborated with developers, advertisers and production managers to market products and services. Copywriting to a high standard for clients advertising and press releases. Supplied new creative and innovative ideas to the clients for their campaigns. Coordinated art and graphics creation for effective merchandising. Preserved brand integrity by monitoring the consistency and quality of marketing content. Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents. Cultivated effective partnerships with marketing, sales and customer support staff. Analysed usage patterns to understand ways in which customers used company products and services. Developed and implemented campaigns for email, online advertising, search engines and direct mail. Defined and tracked campaign effectiveness and adjusted strategies accordingly. Built strong relationships with clients both face-to-face and over the phone negotiating win-win situations. Utilised CRM databases to communicate with clients and establish their needs.
Skills
  • Digital Advertising
  • Agency Communications
  • Advertising Communications
  • Abobe Creative Suite
  • Creatively Minded
  • Client Interaction
  • Digital Marketing
  • Copywriting
  • Advertisement Branding
  • Customer Relations
Education
    U
    U
    BA (Hons) Marketing CommunicationsUniversity of the West of England
    Bristol, United Kingdom
    Graduated with a high 2:1 (67%) degree with modules including: Interactive and Digital Marketing, Consumer Behaviour, Brand Management, Public Relations, Contemporary Issues in Marketing, Event & Festival Management and more.
Awards
    Microsoft logo
    Microsoft logo
    Women in Business Microsoft
    I was selected by Women in Business at Microsoft to participate and complete a course in HTML5 coding where I learned to build an app with industry professionals.