Robinsons- Wimbledon Tennis
When you think of The Wimbledon Tennis Championships, you think of Robinsons Squash.
We had the fabulous brief to take over Waterloo Station billboards for Wimbledon forthright. Waterloo was the main station transporting people to the tennis.
We took over all the Primesight locations with an array of tennis themed posters. My favourite was this 3D creation. It involved making a scaled down tennis court with a line painting machine and net. Both of which were scaled to perfection.
Then we added a massive, juicy orange segment and logo.
It was snapped and shared by thousands of people using the station.
As part of the campaign we also used dance group Diversity to learn what it was like to do ball boy training at Wimbledon. Turned out to be harder than they expected!