RocketFuel Coffee - Forever Beta

From May - December 2014, I was engaged by Forever Beta, working mostly on RocketFuel Coffee and their RocketFuel Space Programme campaign (along with some Google projects that are currently under NDA and so can't be added here).

Targeted at students, the campaign focused on a competition to become the RocketFuel's 'Face of Space', ostensibly for the winner to be fired into space in a specially-built rocket.

Due to budget requirements, assets for this campaign were very scarce, meaning the copy had to really carry the campaign, as boring copy and the same four images would soon bore consumers.

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Freelance Copywriter & Brand Voice Specialist