Rogue One: A Star Wars Story

  • Johan Sugarev
  • Bridget Bucknell-Whalley

Following the record-breaking release of The Force Awakens, we reprised our role as lead creative agency for the first standalone film Rogue One: A Star Wars Story - delivering a fully integrated advertising campaign for the biggest film of the year. The campaign included targeted TV, OOH, digital and bespoke event collateral for gala screenings across the UK; plus we worked directly with Director Gareth Edwards and star Felicity Jones on the Star Wars: Made GREAT in Britain campaign, in conjunction with the UK Government and the Industry Trust Rogue One: A Star Wars Story landed the biggest UK opening and overall box office of 2016; and has earned more than $1 billion worldwide.

Project Tags


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    • Marketing & PR