I am a NZ born communication specialist who has been living in the UK for three years. I have been working in the media industry for over 7 years both in New Zealand and the UK.
I have a passion for the Entertainment and Travel industries with the majority of my career spent working on clients from this category. More broadly speaking I have considerable experience with content planning across all channels, digital media and a focus on implementation strategy.
Projects credited in
- Rogue One: A Star Wars StoryFollowing the record-breaking release of The Force Awakens, we reprised our role as lead creative agency for the first standalone film Rogue One: A Star Wars Story - delivering a fully integrated advertising campaign for the biggest film of the year. The campaign included targeted TV, OOH, digital and bespoke event collateral for gala screenings across the UK; plus we worked directly with Director Gareth Edwards and star Felicity Jones on the Star Wars: Made GREAT in Britain campaign, in conjun1
Work history
Planning Director
London, United KingdomFull Time
Implementation strategy/planning director across The Walt Disney Company with a focus on the studio across Lucas, Pixar, Marvel, Animations and Live Action. Working with the client marketing teams and media partners to deliver truly integrated and dynamic campaigns. A career highlight was working in the team to launch Star Wars: The Force Awakens, the biggest UK film of all time.
A more recent career highlight was working on the marketing campaign for the latest addition to the Lucas slate - Rogue One - another amazing success for TWDC as it became the largest UK film of 2016.
Skills
- Strategy
- Content Planning
- Strategic Partnerships
- Media Buying
- Brand Strategy
- Communication Planning
- Project Leader
- Team Collaboration
- Marketing Strategy
- Strategic Planning