In a European first, we collaborated with Disney to launch a six-week-long experiential activation to bring the experience of Rogue One: A Star Wars Story to Gatwick and World Duty Free customers – ahead of the Dec 15 release of Lucasfilm’s first-ever standalone Star Wars film.
Targeting the passenger at every touch point on their journey – from car park to departure lounge and World Duty Free store – the experience is an ultimate example of end-to-end marketing. Walkways from main car parks feature floor-to-ceiling graphics from the new film and give a taste of what’s to come in the main terminal buildings through digital, print and in-store media.
Once airside in Gatwick South, passengers will also discover a costume display perfect for selfies; can immerse themselves in a virtual reality experience; and purchase exclusive Star Wars merchandise at the World Duty Free store.
5.3 million passengers are expected to visit the airport and the stores to experience this spectacular customer journey and retail event that is out of this world!