Caroline Jackson
Available

Caroline Jackson

Digital Marketing ManagerLondon, United Kingdom
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Ellie Norton
ES
Vicki Chagger
Caroline Jackson
Available

Caroline Jackson

Digital Marketing ManagerLondon, United Kingdom
About me
Award-winning, storytelling marketer and communications strategist. Changing how brands interact with audiences through compelling digital content that converts. Over nine years of experience managing channels at tech start-ups, publishing houses, and the country’s leading travel retailer, brings a compassionate perspective and colourful campaign ideas. Campaigns with data-driven, customer-centric results proven to increase sales through growing daily app users, site visits and social engagement.
Projects credited in
  • World Duty Free - 'Get The Glow Before You Go'
    World Duty Free - 'Get The Glow Before You Go'We filmed both tutorials in Studio 5 at Cherryduck Studios across one day. Working closely with make-up artist Harriet Hadfield and World Duty Free to create two looks that would appeal to the woman heading on her holidays! Working with exclusive products from Bobbi Brown, Clarins and Givenchy, Harriet takes the viewer through the creation of the perfect holiday look.
  • UK launch of Reward Style and LIKEtoKNOW.it
    UK launch of Reward Style and LIKEtoKNOW.itRepresenting Amber Venz-Box and software business rewardStyle and app LIKEtoKNOW.it in the UK, advising on strategy and traditional PR services.
  • Rogue One: A Star Wars Story lands at Gatwick
    Rogue One: A Star Wars Story lands at GatwickTransporting millions of passengers to a galaxy far, far away
Work history
    rewardStyle logo
    rewardStyle logo
    Digital Marketing ManagerrewardStyle
    Old St, Hoxton, London, UKFull Time
    Leading the Digital Marketing team's integrated campaigns to increase EU consumer acquisition and retention across owned, earned and paid-for media for LTK, the #1 influencer shopping destination. • Overseeing direct report, to ensure seasonal campaigns, content for all owned channels, and reporting and analytics are hitting team KPIs • Ensuring consistent and positive UX across the app, email, social and website for EU consumers • Strategising off/online activity for high-profile clients in the Brand Partnerships and Influencer Development teams using sales data to cast top or HiPo talent • Innovating consumer engagement tactics: producing UK LTK Podcast + Shoppable Video • Educating EU influencers on monetising content to optimise their earnings • Weekly consumer PR mentions of top app searches via co-ordinating PR agency • B2B press, establishing founder story, submitting industry award entries • Growing cross-team functions • Collaborating with Experiential Marketing Manager to increase consumer adoption of LTK channels via influencer / brand events KEY TEAM ACHIEVEMENTS o Establishing @liketoknow.it.europe IG + reaching 100k followers in one year o Helping launch LTK app in EU ft. “App of The Day” spotlight on App Store o Strategising macro influencer LTK profile launches o BOF reporting LTK as top three most mentioned brand on IG o Supporting LTK Book (Amazon Top Seller), taking it on tour with hosting a panel event at WeWork
    W
    W
    Social Media + PR ManagerWorld Duty Free (DUFRY Group)
     - 11 New Square, Feltham TW14 8HB, UKFull Time
    • Increasing site traffic and product reservations via organic and paid social activity in collaboration with agencies, airport and brand partners in UK, DE, ES • Spearheading VIP influencer shopping programme with monthly store experiences in exchange for reviews, social mentions and backlinks in blogs • Planning, budgeting, executing and reporting on key beauty + liquor launches • Empowering Social Media Assistant and external agencies to create on-brand still and video content for seasonal sales periods and new releases. • Campaign management, A/B testing to ensure business objectives met with +ROI • Building a community across all channels with swift customer services via CRM • Establishing brand guidelines for UGC by store staff to generate daily live coverage from store events • Supporting Communications Director with crisis management • Press office: writing and distributing releases, bi-annual advertorial partnerships, press relations, organising press product preview events, tracking coverage, blogger and press gifting KEY TEAM ACHIEVEMENTS o Launching the WDF Instagram, growing to 10,000 followers in 3 years o Pioneering “always-on” influencer marketing and paid social investment o Bringing dozens of exclusive fragrance and whisky launches to life across social and PR
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Skills
  • Growth Strategy
  • Leadership
  • Project Management
  • Omnichannel Strategy
  • Agency Management
  • Budgeting Forecasting
  • Paid Social
  • Brand Partnerships
  • B2B B2C
  • KPI Reporting
Education
    U
    U
    BA JournalismUniversity of Sheffield
     - Sheffield, United Kingdom
    First Class
Awards
    T
    T
    Best Twitter FeedThe Moodie Davitt Report
    F
    F
    Campaign of the YearFrontier Awards
    Gatwick Rogue One: A Star Wars Story • Experiential activation seen by an engaged 6.8M users via social/PR partnership with Disney’s Star Wars, Gatwick and YouTuber Jack Maynard
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