Rolex Branded Content: "Perpetual Excellence" Campaign + Editorial

  • Andre Espinet
  • Charlie Roberts

Rolex' "Perpetual Excellence" campaign was a collaboration with the clients partner agencies to showcase the brands ongoing relationship with events, sporting bodies and their ambassadors across sports and the arts. The campaign was an international collaboration between Rolex' agency partners--IMG's Evoke Films division, WPP in NYC, Paris based Quad Group and Hogarth Worldwide. The global campaign--played out across broadcast and social platforms--proved a superb success with the client unable to fulfil customer demand.