Internationally experienced Creative Production Executive with demonstrable proficiencies leading teams to produce award winning branded content. A proven strategic thinker and strong organiser in the creation of effective 360° content within budgetary & time constraints. Emotionally intelligent manager of creative talent, workflows and innovation to produce a range of brand activations that drive market leadership. Comfortable owner of stakeholder relationships ranging from C-Suite and governing body leaders through to end-users internationally. Possessed with a deep knowledge of brand ecosystems, creative content produced under my aegis has achieved market leadership and received global recognition. A digital first attitude borne from rich broadcast production values.
Projects
- Rolex Branded Content: "Perpetual Excellence" Campaign + EditorialRolex' "Perpetual Excellence" campaign was a collaboration with the clients partner agencies to showcase the brands ongoing relationship with events, sporting bodies and their ambassadors across sports and the arts. The campaign was an international collaboration between Rolex' agency partners--IMG's Evoke Films division, WPP in NYC, Paris based Quad Group and Hogarth Worldwide. The global campaign--played out across broadcast and social platforms--proved a superb success with the client unab
Work history
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Head of ProductionEvoke films
- London, United KingdomFull Time
• Senior leader of a 40-member production operation responsible for creating all branded commercial and editorial content for Rolex globally.
• IMG (Evoke) is Rolex’ preferred production partner on a retained account in the execution and delivery of 400+ assets p.a.
• Oversaw creation and all workflow including pre-, shoot and comprehensive post-production processes of global productions that celebrate Rolex’ relationships with major sporting events, governing bodies and brand ambassadors
• Collaborated closely with global partner agencies including Wunderman Thompson (NY), Hogarth Worldwide (London) & Quad (Paris) on the successful global delivery of the “Perpetual Excellence” sponsorship campaign replete with broadcast, digital & social media deliveries.
• Extensive negotiations with 3rd party post-production facilities and creative talent–writers, directors, producers, editors and all required production staff –for a range of broadcast/ digital content creation spanning editorial and brand executions.
• Oversaw discrete filming of high profile cultural ambassadors at La Scala; managed complex negotiations with multiple stakeholders to secure talent and venue access.
• Responsible for £12m Account budget while ensuring £6m 3rd party production budgets were tracked and accurately reported.
• Extensive Account management to ensure client and all project stakeholders globally were aligned to timeline requirements.
ProducerTerritory Studio
- London, United KingdomFreelance
Lead 18-member team in delivery of 10 x interactively complex content films inclusive of VR and 360° films using Adobe CS and .C4D, & .UE4 3D animation packages for Emirates Airline’s pavilion at Dubai Expo 2020.
<< Project Paused due to Covid Lockdown >>
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Skills
- Leadership
- Project Management
- Planning
- Finance Management
- Technical Production
- Post Production
- Film Production
- Video Creation
- Music Branding
- Brand Creation
- Brand Agency
- Brand Assets
- Brand Activation
- Brand Guidelines
- Brand Identity
- Digital Branding
- Digital Communications
- Social Content Strategy
- Social Content