Romanian Singer 'Smiley' Merchandise

  • Bethany Burgoyne
Working closely with Hahaha Production Studio's marketing team in Bucharest, Romania, to create potential designs for their merchandise store.
Brief: to create a series of digital drawings of Romania's No 1 Male Singer 'Smiley' ahead of his concert debuting latest album 'Confessions', May '18. To make child friendly artwork for t-shirts and stickers which the whole family would want to wear. Designs needed to be in keeping with the rest of the albums artwork, seen below.