Roost Property Management

Roost (previously AirSW) is a property management company who enable hosts to make time for the stuff that matters more by doing the hard work for them. I was responsible for developing their new brand, working from beginning to end of the project. During this process, I managed their expectations and collectively worked to shape their strategy and their new brand name. Once the foundations had been set I created multiple concepts for their visual identity, before presenting each directly to the client and developing them into the final brand. Along with this, I carried their brand style through into a new website, which uses a range of animations and transitions to help them stand out from their competitors. Credit Ollie Brown - Creative Direction and UI Design Serin Rayner - Brand Strategy & Copywriting www.letsroost.com