Serin Rayner

Serin Rayner

Social Media StrategistUnited Kingdom
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Serin Rayner

Serin Rayner

Social Media StrategistUnited Kingdom
About me
I’ll spare you all the drivel, I’m a creator of results-driven social media strategies and campaigns. Oh yeah, I copywrite too. I’m lucky enough to have worked with some brilliant brands on some cool stuff that have seen great results. I’m based in the South West and I love cats. WHAT I DO Social media strategy Brand strategy Social media management Social media campaigns SEO-optimised copywriting Content marketing Paid social Social media audits
Projects credited in
  • Flogas
    FlogasFlogas are one of the leading UK suppliers of domestic and business bulk LPG gas and cylinders, with over 30 years experience supplying energy to many of the UK’s off-grid homes & business. I took over the design of the entire Flogas site with just the homepage being created this left me loads of room to explore the look and feel of the project. Flogas had already been a client with Evosite for a number of years and countless hours has been put into refining the user journey with lots of testin
  • Flogas Gaslight
    Flogas GaslightGaslight is a new product offered by Flogas, which is aimed primarily at the leisure market, offering a lighter and easier to use alternative to metal cylinders. The product was to be separate from the main Flogas website, and users would instead be driven to the new WordPress website. At the start of this project, I was provided with a set of brand guidelines and assets which consisted of the bird, bubbles and gradient colour to be used in the design. From this I began paper wireframing, focus
  • Roost Property Management
    Roost Property ManagementRoost (previously AirSW) is a property management company who enable hosts to make time for the stuff that matters more by doing the hard work for them. I was responsible for developing their new brand, working from beginning to end of the project. During this process, I managed their expectations and collectively worked to shape their strategy and their new brand name. Once the foundations had been set I created multiple concepts for their visual identity, before presenting each directly to t
Work history
    Sketch logo
    Sketch logo
    Social Community ManagerSketch
    United KingdomFull Time
    Sketch is the global leading UI platform to help people design better products. Over one million designers — from freelancers to the world’s most influential organisations — use Sketch to create and collaborate. My role is focused on managing and growing our social community, establishing meaningful relationships, creating highly engaging content and increasing online reputation. Key responsibilities: - Community strategy. - Social community management. - Campaign ideation and management. - Creating innovative and engaging content to increase sentiment and growth. - Social media reporting and insights. - Sentiment analysis. - Social listening to inform content and content direction. - Exploration of new channels and features for growth opportunities.
    The Bard Collective logo
    The Bard Collective logo
    Social Media Lead & Brand StrategistThe Bard Collective
     - Taunton, United KingdomFull Time
    The Bard Collective is a creative agency specialising in digital marketing. As Bard's social media and strategic lead, I was responsible for all client brand strategy and social media activity as well as managing the social media and content team. Projects and results I am most proud of include: - Brand launches that have seen rapid follower growth on social media in the retail, media, food & drink and marketing sectors (average 117% grow each month). - Social media campaign and event management for the Thatchers Gold Treasure Hunt for Thatchers Cider. - ’Why Somerset is So Much Better than Devon or Cornwall' social media campaign for Wyke Farms. - Organic campaign management for Somerset Day CIC that saw the #somersetday hashtag trend across the UK for 10 hours with an organic result 14 million impressions on Twitter. - Paid social traffic campaigns in the country living sector with very low CPCs ranging from £0.08 - £0.32. I was the go-to public speaker for Bard and have represented the company at reputable events including London's Bread & Jam Food Founders Festival, Chamber of Commerce events and Bard's own social media training workshops. Key responsibilities: - Leading and managing Bard's social media and content team. - Defining social media and brand strategies. - Account managing social media marketing for clients, creating engaging, creative and innovative content and campaigns. - Influencer partnership management. - Instigating social media campaigns with tracking systems, including sponsored content where relevant. - Brand development. - Social media workshop creation, training and event speaking.
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